The Speed of Trust

If you missed the live interview with Stephen M. R, Covey, author of “The Speed of Trust” last week, here are some of the highlights

Stephen observed that probably most of the people on the call had a higher than average level of trust as those who value it are often the ones who want to get better at it.

The value of trust

One of the key points he made was that trust is not a soft, fuzzy concept but a hard edged economic driver. From his research he has found that high trust companies innovate quicker, achieve results quicker, have higher employee engagement, sales go up and costs go down because doing business is so much easier and referrals are so much easier to get.

On the other hand low trust companies have higher costs and are slower to implement new ideas.

For example, high trust in a company won’t necessarily rescue a lousy strategy, but it will be addressed openly and probably improved. But low trust in a company will definitely derail even the best thought out strategy.

From his research high trust companies outperformed low trust companies by 286%.

Something to think about!  Does that apply to any projects or changes you have tried to roll out in the past without engaging trust first?

Trust in today’s economy

When asked if trust was even more important in today’s economy, Stephen Covey said yes, trust has always been important but in today’s economy when so much business is being done over the internet and a more collaborative way of doing business, trust is even more important. He cited a recent conference for companies where they discussed the biggest challenge to business today. The no.2 challenge they agreed was the Global National Crisis.  But they all agreed that more importantly the no. 1 challenge was lack of trust and confidence.

How can you measure trust?

Through anonymous surveys but also you will know it when you feel it – a culture and atmosphere of confidence, reliability, sharing, openness, lack of blame

Click here to register for Roger Hamilton’s webinar where he launches a new Trust Assessment Application.

How can you build greater trust in your business?

It’s not an easy thing to do although the steps for doing it are simple.

  1. Make a business case for trust – make it a priority and quantify it.
  2. Declare your intent to make increased trust an explicit goal – align it with your strategic objectives.
  3. On a personal level, improve your competences and your hugh trsut behaviours, e.g. transparency, honest, by keeping promises and by being consistent

Can you regain trust?

The best way to get trust is to give it.  If trust is gone, it’s not gone forever. To regain trust,  you have to BEHAVE your way back, you can’t talk your way back. As we know, actions speak louder than words and no more so than when people need proof of your intentions. Demonstrating that you prioritise people over profits, for example, will win back trust when your company has demonstrated the opposite.


Some wise words and just a taster of what Stephen M. R. Covey will cover in his key note speech at the Trust Conference on 10th September. Book your place at this event here.

Live interview with Stephen M. Covey today


How do you follow the 7 Habits of Highly Successful People?  Well, Stephen Covey’s son, Stephen M. Covey has followed it with “The SPEED of Trust”.

The lack of this one thing, trust,  could damage your company, your personal reputation, and your relationships.  But can we learn to improve it? restore it when it’s lost?

In his book ‘The SPEED of Trust’ Covey outlines the 5 waves of trust

  1. Self trust – how to improve your credibility with the 4 cores of credibility (integrity, intent, capabilities and results) and how you need all four to be credible.
  2. Relationship trust  – how you can build trust through consistent behaviour (included in the 13 behaviours that are common to high-trust leaders are demonstrate respect, show loyalty, clarify expectations and listen first)
  3. Organisational trust – how leaders can build trust into their structures, systems and symbols of trust
  4. Market Trust – your reputation in the market will determine whether people will buy from you or not
  5. Societal trust based on your contribution to others – to give back rather than take, to create value rather than destroy it.

His book has changed the landscape of how we look at the way we do business, and TODAY, Monday 24th June at 5PM BST Talent Dynamics co-founder Michelle Clarke will be conducting an exclusive interview with Stephen all about how trust drives employee engagement, enables success in the midst of change, and is the greatest leverage for executing your top priorities.

For your chance to put your questions to Stephen and listen in to this live interview, register your place on the call here. Please not there will NOT be a recording of this interview.